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For 25 years Ludovico Baldessin has been anticipating the evolution of scenarios by applying innovative models to the Life Science, Media, and Education sectors. After studies in management engineering, he develops innovative digital solutions with Equart Multimedia, where he becomes a partner and collaborates with primary media and life sciences companies.

He took on the role of Business Development Director in DS MediGroup SpA in 2001, successfully focusing on the development of the subsidiary Edra Spa, formerly a joint venture between Telecom Italia and DS MediGroup, of which he became CEO in 2003. 


In 2008 he successfully brings Edra, which has become an Italian reference in digital healthcare, to Reed Elsevier (RELX), a multinational group where he holds positions of increasing responsibility, both national and international, in the development of innovative solutions.


In 2013 he successfully promoted the carve-out of Elsevier Italia activities and the rebranding to Edra LSWR, contributing to the growth of a new Italian entrepreneurial project and successfully leading its core business areas. He is currently partner and CEO of Edra S.p.A., parent company of the LSWR Group, which is, with over 66 million in revenues and 700 employees, a reference in knowledge development for professionals in the health, legal and technical sectors. He also sits on the boards of Edra Urban & Partner (Poland), Grupo Asis Biomedia (Spain), La Tribuna and RxData (US).